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Case Study 2017-12-01T11:33:53+00:00

Case Study

TEXTree has been meeting customers’ needs with our vast knowledge of cultural trends derived from extensive market research.

KING KOREA

Social Media & Community Management

Establishing the identity of a brand can be the cornerstone that ensures a product’s success. We’ve been managing a total of 9 Social Media Channels for King, using social media content to improve both their overall image and brand recognition. The content includes a variety of game-related subjects including exciting, casual components that have been expertly localized which resulted in most users not realizing that King is a Swedish company.

Process

A Variety of Social Media Content Including Interesting Images, Videos, and Copy, Etc. to a Broader Target Audience 
User participation has been consistently improved through digital ads, Facebook Events, etc.
We have established great brand recognition and a strong fan base through repeated target research and trend analysis.

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Number of King SNS Channels Managed
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Number of Likes on Facebook
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Average User Engagement in Target User Base

Astronest: The Beginning

Social Media & Community Management

TEXTree’s strategy to acquire new users was to switch the profitable CPI (ad Cost Per Install) into a great CTR (Click Through Rate). Although Astronest’s previous CPI was $7, it has been lowered to just $2 under TEXTree’s ad account management. Also, profits and the number of total users have been increased tenfold.

Process

A Variety of Social Media Content Including Interesting Images, Videos, and Copy, Etc. to a Broader Target Audience 
User engagement has been consistently improved through digital ads, Facebook Events, etc.
We have established great brand recognition and a strong fan base through repeated target research and trend analysis.

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Average Users per Hour
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App Store Featuring (Android: 8, iOS: 5)
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CTR (Click Through Rate)
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CPI (Ad Cost Per Install) Reduction

Snow

Facebook fan page management

Customizable multi-channel network (MCN) style content.
Snow requested fun and creative content, so our innovative staff provided a constant supply of humorous and entertaining content.

Process

Customized MCN Style Content
Our veteran designers have created localized MCN style content for each requested target country.
(Spanish, English)

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Average Engagement on English Content
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Average Engagement

FLUS

Global User Acquisition, Social Community Management

Performed Global Market Test → South America has been selected.
We’ve tested the South American market for FLUS, a dating app that utilizes large amounts of data, to secure a global user base. Many new users have joined through Facebook Ads, and CPI (ad Cost Per Install) has decreased.

Process

Securing User Base Through Customized Facebook Management/Ads
FLUS has been exposed to 2 million users of the targeted country through Facebook Ads. 7,000 new users have joined from the initial ads.

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Downloads
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Number of Views
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CPI (Ad Cost Per Install) Reduction